In Australia and the UK, soccer teams are the most advertised. One of the ways gambling companies use their advertising dollars is through sponsorship of professional sports. Gambling companies are competing for every gaming dollar, which means that they aim to make every advertising dollar count. Gaming companies, while still barred from many forms of advertising in the US, manage to attract clients through online advertising, billboards, newspapers, or tourist magazine publications, where they are allowed to advertise in. However, a concurrent debate has arisen regarding whether casinos and sports teams should band together in advertising and sponsorship deals. With US states now free to legalise sports betting, many regions have been debating whether to allow casino sponsorships of sports teams.įollowing the US Supreme Court ruling that delegated the legalisation of sports betting to the state level, many states have been making use of the new legal framework.
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